Diagram Of Product Mix. Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. The modem market concept emphasizes the importance of the consumers preference.
During the introductory stage of a new product the customers do not realize or. Product mix refers to the depth and width of product policy of a company. The length refers to the total number of products in a firms product mix strategy.
Within each product line described on the product mix width the product line width again represents the product line length.
Those days when goods were matched with the market have gone. Diagram of product mix. Stage in the product life cycle. The marketing mix is often crucial when determining a product or brands offer and is often synonymous with the four ps.